On a Saturday afternoon in March of 1988, teenager Laura Lynn Loken suddenly developed a fever and headache after spending the day with friends. These common flu-like symptoms quickly turned deadly, as the meningitis B bacteria took over Laura’s body. Within 24 hours, Laura was gone.
This fall – as students head back to school – JT is working closely with Laura’s younger sister, Dr. Karla Loken, and the Indiana Immunization Coalition (IIC) to drive a major awareness campaign across the state of Indiana to educate college students and their parents about the new meningitis B vaccination, and to make it easy to obtain the important protection needed.
JT came up with a name – Beware of B – and developed a webpage for the IIC website featuring statistics and downloadable materials for universities to use in their outreach to students and families. Walgreens got involved and worked to stock up the vaccine near college campuses all over the state. So far we have secured dozens of TV, radio and print stories and op ed placement
As school begins, we are shifting to direct university work, in their social channels, through direct outreach, and parent and student communication vehicles.
Last week, the John S. and James L. Knight Foundation announced a renewed commitment to its national replication of On the Table – a civic engagement initiative developed by The Chicago Community Trust in 2014. As we did last year through our engagement with Knight Foundation, the JT team will provide strategic counsel and support…
Facebook recently announced a major change to its News Feed algorithm, which determines the content users will see as they scroll through their newsfeeds. The change will prioritize posts from users’ friends and family that inspire a two-way conversation over content from news outlets, companies and organizations. What does this mean for your organization?
JT worked closely with the City of Chicago and World Business Chicago to plan and implement the December 5, 2017 North American Climate Summit with mayors and senior leaders from Canada, Mexico, France and Africa.