The Publicity Club of Chicago recently recognized JT’s work at its annual awards celebration.
For the second year in a row, our work on behalf of Gilda’s Club Chicago was honored with an award in the category of online content – social media campaign. We received a Silver Trumpet for “It’s About Time” – a national story-based digital and social media campaign designed to elevate the voices of individuals impacted by metastatic breast cancer and raise awareness about the disease and the need for funding for treatments and a cure. We are especially pleased to note that our work on this important issue has extended into 2017.
Our partnership with the Chicago Shakespeare Theater to promote Shakespeare 400 Chicago, a yearlong world-class arts festival that celebrated the Bard’s 400-year legacy through 850 citywide cultural events and productions, was honored with a Silver Trumpet in the category of non-profit media relations. We secured ongoing media coverage throughout the yearlong festival, with the goal of raising awareness of Chicago Shakespeare Theater as an important civic leader not only in the Arts and Entertainment sections, but beyond.
Our digital work with Sinai Health System was awarded a Silver Trumpet in the category of online content – social media campaign. Working closely with Sinai’s internal marketing team, we developed a three-month digital strategy that helped raise awareness about their comprehensive Cancer Care Center. The campaign targeted African-American and Latina women on the city’s south and west sides, and focused on sharing important facts about prostate, breast and lung cancers over the course of their respective awareness months.
Facebook recently announced a major change to its News Feed algorithm, which determines the content users will see as they scroll through their newsfeeds. The change will prioritize posts from users’ friends and family that inspire a two-way conversation over content from news outlets, companies and organizations. What does this mean for your organization?
JT worked closely with the City of Chicago and World Business Chicago to plan and implement the December 5, 2017 North American Climate Summit with mayors and senior leaders from Canada, Mexico, France and Africa.