Client Case Study

After School Matters

Public Affairs, Digital

THE CHALLENGE

Since 2003, JT has provided strategic communications, media relations and event management support to After School Matters, a nonprofit organization founded by Chicago’s former first lady, Maggie Daley, that partners with Chicago Public Schools, the Chicago Park District and the Chicago Public Library to provide high quality out-of-school-time opportunities for Chicago teens. Since 2009, After School Matters has outsourced its entire communications operation to JT.

THE APPROACH

JT provides strategic counsel and day-to-day coordination of all internal and external communications functions for After School Matters. This has included coordinating media relations and stage management for the organization’s annual gala; development and implementation of a strategic media plan to secure coverage of the organization’s programs and the successes of its teens and alumni; content development for the organization’s new website; development and implementation of After School Matters social media presence; and development and implementation of a protocol to identify and showcase the success stories of After School Matters alumni.

THE RESULTS

JT has developed a variety of strategic communications plans for After School Matters, including:

  • Plans surrounding the organization’s 20th anniversary celebration which included public events; the design of a new commemorative logo; collection of stakeholder testimonials to be featured on social media platforms; and proactive outreach to local and national media contacts,
  • Implementing processes and protocols that support more efficient and increased collaboration with the organization’s public partners and across its three divisions: External Affairs, Program Operations and Program Quality.
  • In developing After School Matters’ communications infrastructure, JT equipped the organization with the tools and leverage to tell its story to external audiences. Critical portions of this effort include the development of a communications toolkit for staff and program providers, as well as an assessment and refinement of the organization’s key messages and branding.

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