Client Case Study

Shakespeare 400

Public Affairs

THE CHALLENGE

The Chicago Shakespeare Theater (CST) wanted to announce and celebrate the 400-year legacy of William Shakespeare with a yearlong international arts festival. This initiative was the first of its kind and needed a compelling narrative that positioned the CST as a cultural innovator.

THE APPROACH

JT planned a news conference with high-level political guests and speakers to bring awareness to the initiative through earned media coverage. We also worked to create a compelling story for the host organization.

THE RESULTS

  • The Chicago Shakespeare Theater announced its yearlong international arts festival in celebration of the 400-year legacy of William Shakespeare in a press conference featuring Mayor Emanuel, Chicago Shakespeare Theater Artistic Director Barbara Gaines, Executive Director Criss Henderson, and leaders of the City’s cultural institutions.

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