JT has provided media and message training for the highest-level executives at Sinai. We also work to broaden Sinai connections and relationships in Chicago’s business, civic and philanthropic communities. We are a strategic partner to Sinai crisis communications issues, and provides event and strategic support for Sinai Connects, its annual speaker series featuring unique visionaries tackling a range of international and domestic issues.
Our work includes identification and development of story ideas, and outreach to news media to generate positive coverage of the Sinai Health System. In 2016, JT worked with Sinai to develop media strategy and placement for its pilot Crisis Stabilization Unit (CSU), an alternative to the standard emergency room for patients dealing with mental and behavioral health issues, CSU patients receive immediate access to psychiatric and behavioral health professionals who can rapidly diagnose and treat their conditions, including prescribing medications.