Client Case Study

Social Media Week Chicago

Public Affairs, Events, Digital

THE CHALLENGE

For the past six years, Social Media Week conferences in more than 20 countries have brought together over half-a-million people at thousands of hosted events on six continents to discuss the revolution in human connectivity and the role that social media and technology plays in global society, culture and the “new” economy.

JT was retained to provide programming and event support, web content development, and media relations.

THE APPROACH

SMW Chicago brought together thousands of people from all over the world for a week of keynotes, panels, workshops, demos and happy hours. In addition to recruiting hundreds of speakers from around the country, JT partnered with 1871, The Chicago Community Trust, Burrell Communications, Chicago Cubs, Chicago Sun-Times, The Onion, ABC7Chicago and the Publicity Club of Chicago to develop substantive programming for main stages and master classes focused on social media in entrepreneurship, social good, diversity, sports, media and politics.

Behind the scenes, JT secured the event venue, managed the event logistics and speaker outreach and coordination, and assisted in audience development and digital content creation.

THE RESULTS

  • 1,000+ individuals attended Social Media Week Chicago.
  • 100+ panels and events were held.
  • 200+ speakers took to the Social Media Week Chicago stage, including: Howard Tullman, CEO, 1871, Goldie Taylor, editor-at-large, The Daily Beast, Bev Gooden, creator, #WhyIStayed, Beau D’Arcy, founder and CEO, Breakwater Chicago.

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