JT was retained in April 2017 by a group of six nonprofit agencies in Illinois that serve people with intellectual and developmental disabilities. The General Assembly had passed a DSP wage increase in 2016 only to see it vetoed by the Governor. JT’s goal: Avoid the same fate in 2017.
With little time remaining in the spring 2017 legislative session, JT acted quickly to develop and execute a three-month, multifaceted strategy, including:
- Messaging & Branding: Developing a campaign name, identity and visual branding; core messaging, fact sheets, infographics, email blasts, billboard advertising and other materials.
- Digital Strategy: Designing and launching a campaign microsite, which included a legislative action center and story repository; launching and managing Twitter and Facebook pages, and running targeted Facebook advertising.
- Video: Filming and producing a powerful video illustrating the impact of the issue on people with disabilities, family members and caregivers; telling the story of one young man through his mother and caregiver.
- Coalition-Building and Activation: Working with core agencies to increase the size of the coalition. JT also drove supporters to the campaign website to generate thousands of emails to legislators and the Governor at key points during the legislative session
- Media: Developing an aggressive, proactive media relations strategy which mined for a variety of human interest impacts and targeted key reporters and outlets all over the state.