Client Case Study

U.S.-Saudi Business Opportunities Forum

Public Affairs, Events

THE CHALLENGE

The U.S.-Saudi Arabian Business Council and the Committee for International Trade organized a delegation of more than 200 Saudi Arabian business leaders who traveled to the U.S. with the expectation of attending a high-level, substantive, networking forum that would allow them to develop joint-business opportunities. Additionally, government officials traveling as part of the delegation sought to leverage their visit as an opportunity to strengthen cultural ties between the two countries.

THE APPROACH

Our team handled multiple facets of this landmark event. We developed a website to streamline registration and collect valuable data for the forum organizers, drafted the run of show and script, and designed eye-catching credentials and signage with a dynamic logo. We coordinated all transportation and event logistics for the two-day conference, evening dinner and special screening of a 3-D film on Saudi Arabia. We developed a program with key speakers from a wide-variety of appropriate industries and we also developed a schedule of outreach events for members of the Saudi delegation and spouses that illustrated some of Chicago’s many business, education and community exchange opportunities. JT also secured local and national media coverage.

THE RESULTS

More than 200 Saudi corporate and civic leaders, including ministers of petroleum, commerce and industry, finance and education, traveled to Chicago for the event.
- Approximately 1,000 individuals attended the two-day conference.
- Attendees and participants were engaged by the substantive content offered over the two days, and the public outreach component allowed members of the delegation to make tangible connections with Chicago’s most important and prestigious business, educational and civic institutions and organizations.
- From business connectivity to creating a better cultural understanding, the Forum, as well as the events and outreach opportunities associated with it, opened doors for a better exchange between the U.S., and Chicago in particular, and Saudi Arabia.