JT served as executive producer of the entire Summit, with responsibilities including: serving as liaison to program partners; event management; program development and support; social media; local, national and international media relations; registration; volunteer coordination; transportation support; and management of design and online services. In this role, we helped brainstorm ways to make this Summit stand apart, making it more accessible and appealing to the masses. Through ongoing strategy sessions, the central topics of the Chicago Summit were finalized – a focus on peace, human rights and, for the first time in Summit history, youth engagement to ensure the message reached leaders of tomorrow.
To carry out the youth focus, JT employed a number of tactics to ensure that the event would be attended by youth, and that the program content would be of interest as well. The Summit officially opened with each Nobel Peace Laureate visiting a different Chicago Public Schools before the first day’s sessions began, providing an opportunity for the Nobel Peace Laureates to interact with students who had studied their work and achievements. We also teamed up with Scholastic, the largest educational curriculum and content provider in the US, to ensure classrooms around the country would have access to the Summit sessions through a dedicated microsite where teachers and students could download related materials and view the Summit via live stream. Youth involvement continued throughout the Summit activities, with hundreds of students attending each day’s panel discussions. In addition to the focus on youth, JT also developed a targeted strategic media relations and social media plan to ensure that the messages reached beyond the audience present for the panel discussions and ancillary other events.