1981

JT Opens for Business

“We were doing whatever was asked of us. We hadn’t really decided to focus on public affairs, but we always had an issue, policy focus on everything we did. One of the things that flipped us over completely to public affairs was when we were doing work for a photographic accessories firm. We wanted to have the Federal Aviation Administration post warning signs that the airport X-ray machines could be dangerous for film. We were talking strategy with the client, and I blurted out, ‘why don’t we just sue the FAA?’ We did, and that case ended up making its way all the way through the federal courts to the U.S. Supreme Court. And the FAA ended up changing that rule and put up signs. We thought then that maybe we ought to put our focus on managing issues. There weren’t really any independent, public affairs firms in Chicago, and here we were managing big issues for clients.” - Rick Jasculca  

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