JT Helps Tell the Story of Chapin Hall Through Signature Video
JT recently produced a signature video for Chapin Hall, a research and policy institute at the University of Chicago that focuses on improving the well-being of children, families and communities all over the country. While planning the project and setting up the video shoots, we faced the challenge that so many national non-profit organizations face – getting the footage we needed to show broad geographic impact without tripling the budget with travel and production costs.
We were creative in our approach – doing some original filming locally and repurposing segments of existing footage, while also providing best practices for targeted, self-submitted iPhone testimonial footage sent to us by Chapin Hall’s partners from across the country.
The resulting piece showcases the breadth of Chapin Hall’s work and illustrates well their ability to tackle big issues with collaborative field research leading to real solutions.
VIDEO
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