JT Brings Home the Gold
JT is proud to be recognized by the Publicity Club of Chicago with two Golden Trumpet awards for significant national issues.
JT is proud to be recognized by the Publicity Club of Chicago with two Golden Trumpet awards for significant national issues.
In partnership with Gilda’s Club Chicago, JT created and produced It’s About Time MBC, a story-based digital campaign focused on raising awareness of metastatic breast cancer. Over the course of the six-week campaign, JT provided strategic counsel, engaged and coordinated over 20 digital influencers, developed and managed a digital ads strategy, and created and managed web and social media content – and helped generate more than 5 million impressions. The campaign developed a very strong community that remains highly engaged to this day.
Throughout 2015, JT worked with ADA 25 Chicago to commemorate and leverage the 25th anniversary of the Americans with Disabilities Act to build awareness and expand access, inclusion and opportunity for people with disabilities. JT provided strategic counsel, communications, outreach event planning and management and digital services, including social media, website and video production. The project was featured in 60 media stories from 30 outlets and publications across the City and suburbs, and nearly four million users engaged with campaign messaging via social media.
JT is proud to have played a part in creating greater public awareness of these important issues. To learn more about the award-winning work, please visit the It’s About Time MBC website and the ADA 25 Chicago archives.
Digital Strategies
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